Construction on virtual land
Computer games have long turned into meta -combat – virtual worlds where you can build your worlds. In the article we will talk about construction on the virtual lands of Decentraland, about companies that come there about teams that build all this.
Metavser with blockchain
In a broad sense, the metavselnaya understands the technological platform that makes it possible to create something inside itself. That is, worlds in which other worlds can be created. As an example, we give universes Fortnite or Minecraft.
The blockchain brings an important factor to this sphere – property ownership. He retains the rights to objects that the user created or bought. And this makes it possible to monetize their talents to create worlds.
In addition to ownership, the blockchain makes it possible to dispose of its objects. That is, the user can rent them, give someone or do nothing with them. Examples of such metavselnaya: Decentraland, Sandbox and Cryptovoxels.
And these two factors began to attract more and more people to do something in these metavselnis: hold conferences, build buildings, exchange things, arrange parties, create quests. And in addition to construction, you can communicate in them and make friends.
Why do companies go to metavselnaya
Many people look at how metavselnaya develop and do not understand what to do with it and what this prospect is. And this stops someone, and someone on the contrary-goes back to study. So it was with bitcoin. When he appeared, many did not understand what it was, compared with everything bad to be in the world and did not study anything on the topic. And others-the geeks, enthusiastic-looked at it everything and something inside them was cutting. They felt that it was something cool and in the future would still show itself and began to study it.
The reason for ordinary users to build something here is a cool toy and they are more likely for fun and curiosity. It has never been so easy to buy land and build some unusual object on it.
The reason for companies is to support the image. Basically, companies from the crypto -agent come: Binance, Kraken, Coingecko. They understand that for their image it is very important. After them, companies from the digital and gaming industry began to be connected: Atari, HTC. They want to be part of this movement and come to the metavselnis to build at least something. That is, it is not even PR or promo, since the market is so small that the coverage will be small. Companies simply show that they are in the subject.
History of construction in decentraled
As in the ordinary world – it all started with empty space. Decentraland opened the world to users in 2020. There were basic buildings from the founders, but basically it was empty. In 2021, Decentraland is already well built. Many companies have opened virtual offices for brands here. There are shopping centers, casinos, places for events, galleries.
It all started with the construction of simple facilities. These were ordinary buildings-offices. That is, branded spaces with windows and doors, sometimes with pictures. Such buildings contain information about the company: links to company resources, logos, slides. Visiting such offices looks like this – the user himself came, looked and left or moved to the company’s website. As an example of such offices in DecentRaland, we give the buildings Rarible, Winklevoss Capital Fashion, Coingeco and Coin.
After the company, they began to create offices with a grand opening (Grand Opening) and distribution of digital clothing for an avatar. And a NPC appeared inside the office – a programmed character, which says the prepared text. He usually tells the history of the company and tells where and what is in the office. Stands appeared inside the building with free distribution of branded intra -game things.
An example of such offices in DecentRaland are Binance and Kraken buildings. The companies were invited by DJs who played music and event managers who met guests and helped them get comfortable in a new space. Branded NFT-pin and nft-fudies were also distributed there. By the way, in the Binance office you can still get free things. Many guests usually gathered for such a discovery, so there was an opportunity to get to know someone interesting.
The visit scenario became more complicated and looked something like this – the user was invited, he came, got a lot with the objects, extinguished and talked with people through the chat or voice, learned more about the company, received free branded things and only then left. So the user received more emotions and talked longer with the brand.
In 2021, companies are already invented and introduced by interactive quests. In addition to the building, they create a mini-game or mini-quest to involve people in the project. For example, the Free Ton project, together with the DappCraft studio, created such a quest in Decentraland and attracted 1000 people to the Telegram channel.
We describe the quest mechanics to show what metavselnaya are capable of. The user gets inside the office, climbing up the emerging crystals. There he gets acquainted with the project and if he approaches NPC, he will give a special task.
A special task is the subscription to the project Telegram channel. NPC automatically checks this subscription and then gives out the pick. With it, the user needs to break the crystal. Each blow is accompanied by a sound effect and the crystal is visually reduced.
When the user completely breaks the crystal, a small crystal will fall on the floor. If you raise it, then a special window will be displayed: “Congratulations! You received 5 crystals.»The amount fell in a random way, and the crystals are just Ton tokens. This greatly involved people in the brand free ton.
If you make forecasts, then in the near future there will be buildings that change on the basis of events that occur in real time. And the information about these events to the blockchain will transmit oracles. This construction area is called Data Driven Architecture and it will be associated with the visualization of data for buildings. For example, it will be possible to build a building in a meta -combat station, consisting of cubic meters. And their dimensions and color will change depending on the course of cryptocurrencies in real time. Or connect data from the weather sensors outside the window and transfer it to the metavsa. Then if it rains outside, then it will also rain on the territory of the company’s building.
Another direction for visualization of data is Data Driven WearaBles. It will be associated with avatars and clothes. It will be possible to make an avatar that changes color, shape or size. For example, a user’s T -shirt will change brightness or texture in general, depending on what is happening in the world. It will be possible to use any data: a change in the exchange rate, a change of day and night, an increase in the number of subscribers in the Telegram channel.
In the future, the user will be able to connect a neuro interface that monitors the mood of the brain activity. And the avatar will respond based on the state of the user. So it will be possible to configure that the clothes change in accordance with the mood changes. For example, if it is bad, then the T -shirt will be black. And if the user laughs, then it is bright yellow.
Companies come to virtual lands to build an office or some unusual object.
Usually they do this to maintain the image. Crypt projects were the first to do so, and digital and gaming companies pulled up behind them. All of them want to show what is in the topic and that they monitor how technologies are developing.
Construction in metavlits opens new ways of interaction with users through game mechanics – games, quests, performances of artists, visual representation of external data. So it turns out to increase the involvement of the community around the company.
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